Transforming tech lifestyle portfolio; realme introduces accessories for Pakistani fans

The strategy, the company believes, will help address its target group—the millennia’s—better, considering that young Pakistan is driving growth in the consumer electronics category  

realme Pakistan, the fastest growing youth’s favorite smartphone brand in Pakistan, has finally launched its most anticipated high end accessories which includes 10,000mAh power bank at PKR 3,499 , realme Buds at PKR 1,499 & Wireless earphones are available at PKR 3,999.

 “For us, 2020 will be about mobile phones and accessories. Ultimately, we want to become a lifestyle products company. Devices will be the major business for us, but we are building Realme for the youth. And smartphone is not the only thing the youth wants. There are multiple other things. We want to cater that as well” Harvey He, Marketing Director – realme Pakistan

All new realme Buds Wireless earphone’s key features include a 11.2mm large driver with bass boost, IPX 4 Splash Proof simple and smooth design, coupled with magnetic fast pairing and fast-charge 12-hour playback. It tuned by DJ Alan Walker’s sound quality tuning to deliver dynamic bass. Being one of the top DJs in the world today, Alan Walker has been working closely with realme's professional sound tuning experts to bring forth better listening experience, especially for EDM music.

The expansion of realme accessories portfolio with realme Buds Wireless and realme Power Banks will make life fun and easier for realme fans. The all new realme Buds Wireless has the best sound quality with the largest sound driver in the segment and is tuned by World famous DJ Alan Walker. The realme Power Banks with its fast charging feature carries our trademark design. Realme is a tech lifestyle brand that imbibes the attitude of ‘Stay Real’.

realme buds

realme Buds, the wired in-ear headphones. These earphones come with a higher frequency and 11 mm audio drivers for powerful sound. These are also the first earphones in this price range that come with built-in magnets.

The cable is made of break-resistant synthetic fiber that protects it from wear and tear. It also sports the braided jacket that not only feels premium but also prevents the cable from tangling. The ear tips are bend at 45° for snug wear and are also lightweight and comfortable. With the remote, you can control music, handle calls, and even launch Google Assistant. The earphones with Iconic Realme logo and transparent earbuds with yellow accents will look cool with your realme

realme Wireless earphones

The Buds Wireless earphones come with a neckband-style design. It gets a slim rubber neckband with metal houses on either ends that rest on your collar bone. The neckband is flexible with just the right amount of rigidity that lets it sits comfortably around the back of your neck. It is soft and light too so you won't even realise it's there. In fact, the entire Buds Wireless feel quite light, including the plastic earbuds. This is part of the reason the earbuds are comfortable to use for hours together.

The other reason why the earbuds feel comfortable to use is the silicone ear tips, which are extremely soft and sit well inside the ears. You get add-on wingtips as well, which are great especially for workouts. The wings rest within the shallow depression in your ear to make sure the buds firmly stay in place even if you move your head vigorously.

realme power bank

Determining the need for power banks realme power bank has a battery capacity of 10,000mAh and weight of 230 grams. It provides bidirectional fast charging of 18w. Equipped with USB Type-A and USB Type-C ports, the device enables multiple devices to charge. Moreover, 12 layers of circuit protection have been included. power bank with fast charging feature has its trademark design. It also imbibes the motto of the company, stays real.

Since its entry into the Pakistani market 12 months ago, realme, has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.