How TikTok propelled Imman's PyariWalls business from one room to a recognized brand
In 2018, when life felt like it had hit rock bottom, one woman decided to build something no one could take away from her: her own business. From that emotional turning point, PyariWalls was born in a small room with big dreams. What started as a humble venture has now grown into a recognizable multi-city brand, powered not just by quality products but also by one of the most unexpected engines of growth: TikTok. “I didn’t have a blueprint,” Imman Ali recalls. “I had passion, purpose, and a phone.” Every rupee earned went straight back into the business. With consistent online activity and a laser focus on quality, PyariWalls began expanding, first from city to city, and now toward bigger goals. “It gave PyariWalls a voice, a face, and a vibe,” she says. “It wasn’t just about selling anymore. It became about storytelling, about connection.” One particular video on TikTok, where she openly shared her “zero-to-hero” journey, became the turning point. It resonated with thousand...